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Hiring for Associate Director - Search Engine Marketing - Online/ Internet in Bengaluru/Bangalore, H (Bangalore Job)

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Job Description:We are looking for an Associate Director - Search Engine Marketing, an expert in SEM & amp amp Media Buying to manage & amp amp creatively direct a team that executes all search engine marketing activities. He/She would be responsible for planning, executing & amp amp monitoring all SEM related activities across all major search networks like Google, Yahoo and Bing. Responsibilities Plan, develop & amp amp execute SEM strategy based on customer requirements Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Manage spends, staying on budget, estimating monthly costs and reconciling discrepancies. Optimize ad copy and landing pages to improve conversions and ROAS Perform ongoing keyword discovery, expansion and optimization Build, train and manage a team of SEM professionals Requirements Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics concepts and tools Experience with bid management tools Experience with A/B and multivariate experiments Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client' s marketing budget effectively Experience of ROI driven campaign management Manage complex projects with an ability to handle multiple projects at a time Set and meet deadlines for self as well as others in the Team Working knowledge of HTML, CSS, and JavaScript development and constraints (preferable) Certified Professional with proficiency in handling Google AdWords, Yahoo and Bing Paid Search Marketing platforms


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Posted on: Thursday, 01 June, 2017  08:45
Expires On: Sunday, 21 June, 2020  18:30

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