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Hiring for Head - Digital Marketing - Internet/technology/ecommerce in Bengaluru/Bangalore, for Exp. (Job in Kolkata)

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Job Description:RESPONSIBILITIES: Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth. Identify target customer segments in the formulation of customer acquisition strategies. Test new venues for customer and lead generation. Develop Marketing strategies that ensure customer base growth with profitable returns. Seek out new partnerships for Co-Marketing opportunities. Manage a team of Marketing professionals and Data Analysts. Manage Marketing Budget across various online and offline marketing activities. Developing the overall marketing and communications strategy in association with the strategic initiatives head implementing the strategy by leveraging effective advertising, communications & amp amp promotional campaigns through suitable marketing channels to drive brand building. Key Working Relationships - Internal Corporate Team Head Strategic Initiatives- To suggest appropriate Products and Marketing strategy Top management Team- To review implementation of marketing initiatives Business Heads, Zonal Heads- To take inputs for design of Market initiatives Regional and Branch Heads- To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives Field staff- To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives Key Working Relationships - External Industry Bodies- Brand building, Business Intelligence & amp amp Personal Development Vendors- Selection and negotiation, onboarding and supervising delivery as per laid down standards Customers - CRM, Customer insights, providing strategic inputs to Zone and Corporate, gaining customer insights Social Community Development: Leading and managing the branding merchandising support efforts for all Jana Centers Financial Supporting Sales Ensuring the organization corporate brand and positioning is in line with the overall organization vision and strategy. Leading the creation, development and implementation of the product marketing for retail and enterprise products Cost Management: Preparing the annual marketing budget and managing it in a cost effective manner Customer - Creating Brand Awareness Ensuring effective identification platforms for branding and promotion initiatives. Defining and implementing the digital and social marketing strategy for JFS Process - Implementation Of Marketing Strategy Leading the evolution and implementation of effective promotion strategies to support sales initiatives. Defining and implementing branding guidelines for external and internal usage of the brand. Evaluating and identifying vendors, media, advertising agencies/ channels/ partners for developing long-term relationships

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Posted on: Thursday, 01 June, 2017  08:45
Expires On: Monday, 23 March, 2020  18:30

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