Hiring for Head- Content Marketing in Bengaluru/Bangalore, for Exp. 6 - 9 yrs at Payjo.,Kolkata (Job in Kolkata)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Responsibilities: Create research based and/or brainstormed content about AI, NLP, ML and other related topics to drive leads, subscribers, awareness, and/or other important metrics. Examples include ebooks, whitepapers, infographics, guides, podcasts, templates, etc. The content should be consistent in terms of style, quality and tone of voice, and optimized for search engines and different user personas across all channels including online, social media, email, mobile, video, and print. Devise a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work and why. Continuous evolvement of strategy is a must. Leveraging market data to develop content themes/topics and execute a plan to develop the assets and educate customers that leads to critical behavioral metrics. Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handle analytics and make recommendations based on those results. Understand our product and write about how we are ushering India into the next digital era and making lives convenient and hassle free, while staying abreast of our competition.