Hiring for Head - Marketing in Mumbai, for Exp. 6 - 10 yrs at Arenja Group.,Mumbai (Job in Mumbai)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Designation: Head Marketing (Brand, Marketing & amp amp Corporate Communications) Purpose: - Harnessing the twin benefits of cutting edge technology and highly specialized training, this healthcare company is breaking new ground in the field of diagnostics and cure for the human spine. - Building a brand that reflects this expertise is the key purpose of the role. - It' s a sensitive responsibility, as the category of business is personal health and there needs a seamless connect between creating customer expectations and delivering on brand promise. Reporting into: CEO Location: Mumbai Job Responsibilities: Strategy: - Defining the brand' s purpose, positioning and central idea. - Creation of a strategic framework for the brand. - Defining, identifying and studying the industry. - Creating the Customer Journey Cycle. Consumer Acquisition: Building a Marketing and Communication calendar which would cover: - Mass Media optimization. - Digital strategy creation. - Trade & amp amp Community initiatives. - Localized activations. - Customer referral programs. Customer Relations: - Designing programs that help engage with consumers throughout the journey cycle - Creating an effective CRM program. - Building Listening posts to track customer satisfaction. Brand Management: - Conceptualize, produce and enforce the visual identity of the brand. This would include all communication and selling tools. - Work closely with PR firms and creative/ media agencies. - Ensure compliance of all corporate and business unit branding standards and provide guidance and direction to the business unit. Corporate Communication: - Building an effective internal communication mechanism. - Tracking media and building media relations. Previous Experience: The candidate must have relevant experience of 6-10 years - The candidate should have worked with creative, media and PR agencies implementing marketing plans. - Exposure to different media vehicles in terms of effectiveness, efficiency and workings is needed. - Having an exposure to the digital media is important.