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Hiring for Manager - Marketing & Branding in Mumbai, for Exp. 5 - 9 yrs at National Payments Corp (Job in Mumbai)

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Job Description:Manager : Marketing & amp amp Branding Experience : 5 to 9 years Location : Mumbai (Goregaon) Qualification : MBA Job Summary: We are looking for a dynamic and creative candidate to play a critical role in Brand & amp amp Marketing for NPCI & amp amp its product brand & amp amp services keeping in line with the brand promise with all its internal & amp amp external stakeholders. As Brand & amp amp Marketing custodian, you must be a go-getter and must have creative inclination to ideate campaigns ATL/BTL/B2B/B2B2C/B2C. Should be able to think from content perspective and must have an understanding of offline and online medium, market trends, industry changes and more. Responsibilities: Create and execute a defined marketing strategy and brand communications that supports growth and enhances market share and generates revenue Design & amp amp Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs Advice on the translation of the overall strategy to localized catchment led marketing plans and activities Bank Marketing and BTL activities Developing brand communication and marketing for brands across product categories and market segments Monitoring marketing trend & amp amp preparing strategy, developing brand awareness strategy, implementing marketing campaign Will be responsible for overall brand architecture of the company Manage the media planning and buying activities Liaison with and manage the creative and media agencies Work across all functions to ensure effective customer communication Devise and execute regular activities to build customer engagement and build brand salience Build and maintain strong working relationships with internal stakeholders including Product, Business Development, Operations, etc Market study, competition analysis, trends in brand/marketing CTC : As per industry standard


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Posted on: Wednesday, 13 September, 2017  08:50
Expires On: Monday, 23 March, 2020  18:30

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